Bryan Chadwick | Bio
Bryan began his creative life at age two upon eating a red crayon and spitting out an abstract colorfield. Since then, he has become a copywriter, creative director, painter, sculptor, installation artist, composer, book-maker, speechwriter, and a husband and father partial to eating burgers.
With a BA from the University of Western Ontario, he began his advertising career at 21 as a trainee copywriter with JWT Toronto, the number one advertising agency in Canada at the time. He sold a TV campaign his first week. His second commercial--sold a month later and created for only $14,000--led to the single best product launch in Burger King’s history and was returned to air twice by popular demand. Other clients included Bank of Montreal, Goodyear Tires, and GWG Jeans. He confounded his colleagues by having a recording studio in his basement, a painting studio in his kitchen, and a notepad in his pocket. Upon hearing that anyone leading the agency in the new millenium would have “international experience,” he set out to get some. He was transfered to JWT Hong Kong at 23, the youngest person ever at JWT with an international contract.
In Hong Kong, Bryan led the english creative department as senior writer then associate creative director. Clients included The International Herald Tribune, Kodak, Lever, Warner Lambert, Reebok, Lufthansa, Standard Chartered Bank, The Red Cross, and Hyatt Hotels and Resorts for all of Asia. His work won the “Kam Fan”--the local grand prix award-- three years in a row, among other accolades, and subsequently the “Ad of The Decade” award. During his tenure, Advertising Age named JWT Hong Kong among the top 10 international creative agency offices in the world and Bryan was transfered at 27 to JWT New York.
At JWT’s world headquarters in New York, Bryan worked under James Patterson--yes, of crime thrillers fame. Clients included Kodak, Daewoo, Schick, Lever brands among others. From ‘89 to 92’, in additional to his job at JWT, Bryan worked as a White House speechwriter serving First Lady Barbara Bush. He helped create her Children’s Literacy Initiative, and the radio show, “Mrs. Bush’s Story Time.” After seven years with JWT, Bryan was lured away by the legendary Ed McCabe who tapped Bryan as his second creative hire and lead writer in the formation of a new agency, McCabe & Company.
Clients included those for which McCabe had already created widely admired work--Hebrew National and Maxell Audio, as well as upstarts Tom’s of Maine and Coleman Meats. There was lots to learn in a start-up environment, reporting directly to one of the industry’s great writers, but the journey was short and the agency was shuttered within a year and a half.
Next Bryan accepted an unprecedented opportunity to fatten his passport serving as an international “trouble shooter,” putting out fires and working on pitches at JWT offices in Sydney, Melbourne, Singapore, Bangkok, Jakarta, Tokyo, Manila, London, and Stockholm, reporting to Asia-Pacific CEO Alan Fairnington.
After over a year in hotels, Bryan returned to New York where McCann Erickson brought him in as a freelancer to create a “white paper” proposal on Coca-Cola at a time when Pepsi had surpassed Coke in supermarket sales for the first time.
Next, he joined Saatchi & Saatchi New York where he worked on Cheerios. For the first time, Cheerios surpassed Corn Flakes as the number one cereal. He helped pitch Pepperidge Farm, Delta Airlines, Dulux paints, Dodger Productions, and a variety of J&J brands, all of which the agency won. He was the principle writer on Tylenol during the Tylenol “liver crisis” and was often tasked to draft not only the ads defending Tylenol but the CEO’s public addresses.
In 1998, Bryan left for Morocco to work on a piece of literary non-fiction of his own.Upon his return in ‘99, he freelanced with JWT New York and Atlanta, then joined DDB New York where he served as creative director on Exxon-Mobil, Starwood Hotels & Resorts (Sheraton & Westin) Johnson & Johnson, (Clean & Clear, Neutrogena & Roc) PlanetFeedback.com and, reporting to chairman Keith Reinhard, helped create the credential materials used by DDB offices worldwide.
During his time at DDB, Bryan co-founded and vice-chaired the non-profit, “YouthAIDS.org” with activist Kate Roberts and Washington-based Population Services International. Creating PSAs and attracting partners such as MTV, Kiehl’s, Levis, Aldo, J&J, as well as celebrities such as Ashley Judd, Alicia Keys and Charlize Theron, YouthAIDS quickly became a global, branded, awareness and prevention program operating in over 70 countires. Their cause-marketing efforts culminated with the 2002 MTV/YouthAIDS Staying Alive Concert, aired in 170 countries with an audience of 1.7 billion. Today, YouthAIDS is the largest non-profit, non-governmental organization addressing HIV/AIDS in the world. The efforts in establishing it are the subject of Wharton Business School case study, as well as CNN Heros and Davos World Economic Forum Young Global Leaders nominations for Kate.
In the aftermath of September 11th, Bryan participated in The World Trade Center Memorial Design Competition, which he saw as an irrisistable creative challenge. He worked independently on a concept which advanced to the second round of judging. Simultaneoulsy, he produced the 87-page not-for-profit hardcover book Healing Hearts, endorsed by NY Governor George Pataki and US Senator Charles Schumer as the official gift sent to every family worldwide that lost someone on September 11th.
At the same time, Bryan and two others partnered in a boutique agency with assignments from the Mass Transit Railway Corporation of Hong Kong, Designed Optical Precision of Norway, Grand Marnier of France, and Hiland, Hill, Turner Architects of New Jersey.
In 2003, Bryan joined Y&R as Regional Creative Director, Europe, based in Paris, heading creative on the agency’s largest global client, Colgate Palmolive, with billings of over $165 million. He staffed and managed a multi-lingual creative and production department developing work for 32 brands in 32 countries. During his tenure, Colgate overtook P&G in Russia and eight Western European countries, gained share across all categories, and, for the first time, was named among “the ten most trusted brands in Europe.” In 2006, Bryan returned to New York with Y&R to work on global assignments, and--not insignificantly--to get married to his longtime girlfriend, theatrical costume designer, Linda Cho.
Next came Amsterdam, where Bryan joined the agency Amsterdam Worldwide as a freelance writer/creative director during its transition from the former Strawberryfrog. From 2008, he pitched and produced TV and alternative media campaigns for pan-European clients, including Panasonic, Pernod Ricard, Chevrolet, TNT, Life, and AEG/ Zinussi, operating from both Amsterdam and New York.
Later, served as the “man-on-the-ground” de facto New York presence for both Amsterdam Worldwide as well as Brazilian agency Africa Propaganda and holding company Grupo ABC of Sao Paulo, led by creative legend Nizan Guanaes. Africa clients included Vale, Itau, Ipanema, and Ultrapar, giving Bryan experience on his sixth continent.
In 2009, Bryan served as a consultant to The United Nations on the creation of a new website, communications, and document repository for UN Rule of Law activities used by the public and over 150 member states.
Additionally, since 2011, Bryan has been a founding partner and creativer director for Arts Olympus, a non-profit uniting artists and leaders from all parts of the world on a touring mega-ship. Dubbed a “Davos of the Arts on the High Seas,” it involves partners in art, theater, broadcasting, tourism, together with leaders in philanthropic and diplomatic circles.
With two 10-pound baby boys born 13 months apart in 2010 & '11, Bryan also served as VP of Diapers, reporting directly to his wife, and, at one point, progressed to a C+ in his second-quarter date-night performance review.
Wanting to capitalize on his multi-disciplinary creative tendencies as well as the emerging convergence of traditional advertising with public relations, original content creation and social/digital/experiencial activations, Bryan joined Edelman in 2013 as Senior Vice President, New York Group Creative Director.
There, Bryan was tapped to lead creative across all practices for what is the largest office of the largest PR and social/digital firm in the world, with a mandate to help raise the firm's strategic and creative output, drive its progression from pure PR to a broader communications marketing firm with access to a greater share of clients' marketing budgets. He served on Edelman's Strategic and Creative Guild and Guild Steering Committee, represented the agency at Cannes where in 2014 Edelman won the PR Grand Prix and three gold awards, and helped foster the delicate integration of over 70 strategic planners and creatives into the firm's PR core. In partnership with many others (as always) he conceived multi-disciplinary campaings for clients such as Bayer, Pfizer, BMS, ADP, Trojan, GAP, Staples, Unilever and eBay.
Since 2015, Bryan has made himself available as a freelance creative serving agencies such as Golin, Taylor, Zeno Group, Propulsion, Savinrock Entertainment and direct to clients including The OECD, EcoEnterprises, and CHANCE magazine, while concurrently finishing a work of literary non-fiction titled, Divine Or Otherwise, a memoir about the incredible moxie of the muse, currently entering the agenting stage.
Bryan is a recipient of over fifty international awards and certificates, including those from the New York, London, Cannes, Montreux, Lausanne, and Houston International Film, Television, and Advertising Festivals, The One Show, Clios, Media Awards, AsiaSpike, Eurobest, Telly, Quazars, 4As, M&M, and Effies, including 16 gold awards and 6 grand prix.
Consistent involvement in noble causes such as The International Red Cross, Housing Works, children’s literacy, HIV/AIDS, the rainforest, and the fight against pollution have earned him citations including the Max Weber Memorial Award and recognition at the United Nations with a UNDP Gold Award for Outstanding Achievement in the Interest of Public Service.
A fine artist spanning all mediums, Bryan’s first public solo exhibition of paintings was held in 1993 in Barcelona’s Els Quatre Gats, the venue of Pablo Picasso’s first exhibitions. His work is in the corporate collections of Steelcase Ltd, Canadian Pacific, and in private collections in seven countries. International projects include “Cocoons,”- the public installation of sculptures in and around Paris at cites such as Le Bibliotheque National de France, Pont Des Arts, and Le Site De Creation Contemporaine--Musee D’Art Modern. Recent group exhibitions include The Story of the Creative at The Angel Orensanz Foundation, and the inaugiral exhibition at Brooklyn gallery Ernest Newman Contemporary. He is a 2013 Award Nominee with the American Academy of Arts and Letters.
A musician and composer with an embarrasingly cheeseball teenage rock band pedigree, Bryan has been in and out of recording studios since the age of 14. At 17, he composed for the feature film Ups and Downs by director Paul Almond. Recent projects include score for the 2010 short film Soul Searcher (Brad Spencer, Director, New York HD & D.C Independent Film Festivals. Grand Jury and Best Screenplay prizes) and sound design for the 2011 off-broadway debut of Orange Alert (Leslie Silva, director, Algonquin Seaport Theater.)
A Canadian, born in Montreal, Bryan speaks English & French and received his US greencard as an Alien of Outstanding Ability.
Bryan Chadwick: 212-945-8953 | email@example.com | bryanhamiltonchadwick.com